Originally founded as a studio in 1897 within a large ceramic company. James Macintyre & Co. Moorcroft pottery soon made its mark on the world. Designs came from 24 year old William Moorcroft who personalized each piece of pottery produced with his own signature or initials.
Over the past nine years the world profile of Moorcroft has grown internationally, both in quality and in perceived value. Auctioneers Christies hold a dedicated Moorcroft sale each year. In 2001, Sotheby’s New York hold a major sale comprising many pieces of Moorcroft pottery. The Victoria & Albert museum has joined many other national museums with significant pieces of Moorcroft pottery in their permanent collections.
Today, Moorcroft leads the world of art pottery with its own distinctive design style. With added value coming from the skills and craftsmanship of a dedicated workforce, Moorcroft is selling more of its magnificent ware all over the world today, than it did even in its previous heyday in the mid-1920.